Ricardo is above all a story teller. He loves searching for that piece in each idea that makes every story unique; that unexpected angle which can sometimes come through humor, or sometimes through the power of beautiful images. A graduate of communcations in Mexico, he has also attended directing workshops with Judith Weston in Los Angeles, studied photography in England and as Creative Director and Producer he has been responsible for more than 500 hundred commercials, in more than 5 countries. He believes there is always a way to make an idea come true and for sure more than one way to tell a story. He has directed spots for Honda, Lucas Oil, Pepsi, Jack in the Box, and Big Brothers Big Sisters among others. Ricardo believes that every problem is an opportunity to be creative and that passion always, always, shows on camera.